The Power of Vehicle Wraps
The first thing a lot of people tend to think is why is it so expensive or why should I decide to wrap my vehicle? What are the positives? Well let's get this started by saying there is so many plus factors to having your vehicle wrapped and not a lot of people consider these factors. Let's start by saying that when driving to work back and forth saying your daily drive might consist of 20 minutes in traffic and some of that may be through the downtown core. That is a possible 60,000 plus impressions made by advertising where those numbers don't even stand in having a costly ad in the paper and or yellow pages. Eye catching and powerful graphics demand the attention of bystanders and the traffic surrounding, giving your company a positive reputation and building a better look.
Let's talk about getting noticed, whether your fleet is 2 vehicle's or 15 vehicles, trailers or boats, national or regional, owned or leased, big , bold fleet graphics are a smart cost effective way to get your company and its products noticed. Putting it bluntly a single truck with a vehicle wrap can make an outstanding 10 million impressions in one year( that's 10 million people viewing your truck and noticing your company) and adding reflective graphics to your fleet can make an additional 4 million impressions on top of that 10, that's a total of 14 million impressions in one year.
Now let's put this in to perspective.
One vehicle wrapped = 14 million impressions per year; cost $3500 - $5000 one time.
One book ad costing you anywhere from $1500 - $7000 EVERY MONTH! = just over 800,000 impressions per year. (Plus you are surrounded by your competitors.)And in today's tech savvy world even television is having harder times advertising because people have pvr and skip through commercials, where web sites and "out of home advertising" getting more and more noticed every day.
Dollar for dollar, fleet graphics deliver the most effective cost per impression as compared to any other form of advertising. They are an important element within a total advertising communications program. And here at Sign Graphics Ltd. we are dedicated to making your advertising program bold and professional and taking into consideration your budget and design. There was a recent survey done about where most advertising dollars have been spent, it's something that is called the "Out of home audience" and it's becoming bigger than ever as a major advertising tool. We are starting to see a world that is no longer bounded by a big yellow book and or direct marketing.
Year Round.
Another great thing we like to talk about and offer to our clients is when we can offer them a year round package. Maybe you have a fall line of products that you would like to show case so you would like to theme your advertising around that time. Perfect! , but now that winter is directly around the corner you have some winter product line coming in and you would love to add this to your vehicle wrap. Well with short term application that is built and designed properly to your vehicle this makes it easy to change your graphics per season, keeping your cost's low and your advertising current and up to date. Unlike having some add that you can never change but you're always paying the same amount of money for.
Why waste money?
Still aren't convinced, let's look at a couple other things that are a plus for your vehicle as well as peace of mind for you. I am sure you have thought about paint protection, rock guard kits etc. Having your vehicle wrapped is a great paint protection method with the plus of advertising, using 3M high quality vinyl's and over-laminates this acts as a great way of keeping rock chips, sun discoloring and other harsh day to day chemicals that your vehicle encounters throughout the years.
So if you are thinking of selling your vehicle down the road, using the latest vinyl's and laminates makes it easier than ever to remove and have your vehicle looking the way it did before it got wrapped. A lot of people love hearing this considering their vehicle is leased or rented. Another question I am frequently asked is Evan, is that paint or can it be removed? , and my answer is always no and yes. When it comes to laying down vinyl being trained by 3M and having the knowledge of a good installer we understand as a company what it takes to have a clean, seamless style look achieving what we like to call in the industry ... "The paint look". At Sign Graphics Ltd. We guarantee all of our work and as long as you follow a short list of instructions, your vehicle wrap will last and look as good as promised, giving you piece of mind and a great looking product right until removal.
Know let's talk about your graphics being removed, I have seen a lot of things that people try and do themselves and they end up damaging paint, making scratches and ending up generally disappointed. One thing I cannot stress enough is if you don't know don't go. Getting your graphics installed properly is one thing but having the removed the right way is another. We are in touch with some of the greatest products from numerous suppliers that make it easier than ever to have your graphics removed and your car ready to go in no time. Keeping cost down and effectiveness way up and at the end of the day you can rest knowing you have to re-touch paint or get some body work done to your vehicle. Ultimately having the right products and proper knowledge is what gets Sign Graphics its name as a premier sign company, 30 years should say something these days.
Now last but not least you are probably going ok so they have knowledge of installation but what about design. Well that is another thing which sets us apart from a lot of companies, we don't out source anything! Here we use all adobe design applications and with many courses and certificates under our belt, design is something we consider our strong point. Keeping your look, and achieving good marketing is top dollar these days. Staying away from cheap design and keeping up to date and fresh is something we pride in.
So if you find yourself still wondering and considering, well consider stopping by and let us give you a hands on feel for the products we use and any more questions that still might be unanswered at this time. We at Sign Graphics appreciate you taking the time to read this and getting a better understanding at better and affective ways of advertising.
Thanks and "That's a Wrap",
The Sign Graphics Team.
The Power of Vehicle Wraps